Do you want to sell?

Do you really want to sell your product? Are your sales figures going down and down? Are you worried about it? Well the answer is simple. REDUCE PRICES. It's as easy as that. Let's take some examples. Houses. Houses, flats etc don't sell because they are too expensive. Add up the cost of the materials used in the construction and finish of a new house or flat and see if it exceeds20,000 €. Of course the builders have had to be paid. How many man hours? At what rate? If you are capable of working that out, ( I am not), you will almost certainly discover that there is still an enormous difference between what it cost to build and its final price. Not only are the constructors too greedy but so are local councils not to mention the contents of the brown envelopes which change hands as planning comittee palms are greased.. Result.. in times of crisis we don't buy houses.
Cars. When cars didn't have double bars of lateral protection, 6 airbags, an onbord computer with a luminous screen to point out that the handbrake was on, enormous headlights to wrap around the edges of the vehicle, not to mention those less understood ( by me )technological innovations under the bonnet and alloy wheels THEY WERE CHEAPER. You could buy them.Many of us drove perfectly safely in Morris Minors or Ford Cortinas with none of the aforementioned devices and then, as now, accidents were caused by distractions, lack of attention, tiredness,alcahol etc. the same as they are now.
This same argument could be applied to household appliances and technology. Just how much did it really cost to manufacture and import that laptop you paid 699€ for. It's my guess that the importers ,who brought them to us by the containerful, paid about the sixth part of that figure transport included. I was once offered a containerload of electric guitars which would have to be assembled here at a price which worked out at about 6€ each. I declined of course because there are already enough low quality guitars on the market but it shows just how cheaply these goods can arrive in Europe. While I'm not suggesting that cars should be produced with the poor quality of those guitars, I am suggesting that if certain people or corporate structures stopped being so damned greedy and if they eliminated the un-necessary extras, then consumer goods would become much cheaper, more would be sold and the government could STOP GIVING MY MONEY TO SUBSIDISE THEIR PURCHASE BY OTHER PEOPLE while I remain unable to afford them, for myself.